Latest Martech Zone Article
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Artificial Intelligence
LILT: Scale Multilingual Content with AI and Human Precision
When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all face a growing need to deliver faster, more accurate, and more scalable content across borders. But legacy translation agencies, slow localization workflows, and siloed platforms can’t keep up with today’s enterprise speed or quality demands. LILT LILT is the most trusted AI solution for high-consequence…
Recent Martech Zone Articles
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Marketing Tools
DivMagic: Instantly Copy Any Web Design, Layout, Or Element
Turning a stunning website into usable code shouldn’t require hours of inspecting, tweaking, and reformatting. Yet for most developers, that’s the daily grind—hunting through DevTools, guessing CSS values, and reassembling UI components from scratch. Speed matters, and the tools we use should work with us, not against us. DivMagic That’s where DivMagic comes in—a lightweight yet powerful browser extension that…
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E-commerce and Retail
The Online Grocery Shopper in 2025: A Demographic Deep Dive
I really wanted online grocery shopping to work for my busy schedule. It seemed perfect. But every order left me disappointed—meat cuts I’d never select, fruit at the wrong ripeness, substitutions I didn’t want. I missed choosing my own food. So despite the convenience, I found myself back in the store for the things that mattered. I still order non-food…
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Analytics & Testing
Zoho Analytics: AI-Powered Business Intelligence for Every Role and Data Source
Businesses today face an overwhelming challenge: making sense of the vast and varied data they collect. Whether it’s sales metrics from a CRM, marketing performance from third-party tools, or operational data stored across databases and spreadsheets, organizations struggle to consolidate, clean, and analyze information in a way that leads to meaningful action. Add to that the pressure for real-time reporting,…
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Artificial Intelligence
Hume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech
In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but the emotions and intentions behind…
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Paid and Organic Search Marketing
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
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Event Marketing
The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the story — what separates savvy marketers from the rest is how they use those events to generate and convert leads.…
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Martech Zone Apps
App: Trace URL Redirects and View All Your Hops with our Redirect Checker
Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…
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Content Marketing
Adobe Portfolio: Build and Host Your Online Portfolio
Creatives need a polished and professional online presence. Whether you’re a designer, photographer, or illustrator, your portfolio should speak volumes before you say a word. But crafting a great-looking site can be complicated and frustrating—especially if you’re not a web developer. That’s where Adobe Portfolio comes in. Adobe Portfolio Adobe Portfolio is a website builder designed for creatives who want…
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Advertising Technology
Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…